We’re thrilled to announce the official launch of the 2025 Startups 100 Index! Our staff of professional judges have hand-picked the fledging companies we deemed to be essentially the most distinctive, modern, and set to blow up onto the scene this yr.
F&B, or meals and beverage, is the enterprise house that makes certain its prospects are fed and watered. We’re all rising more and more health-conscious, and 2025 is about to see a development in direction of pure meals with a deal with high quality, in addition to tailored ‘personalised vitamin’ and plant-based meat options.
Shoppers are rising extra savvy about what they’re getting from their meals and so they’re turning into extra open to those who are bucking the development. These Startups 100 winners are doing precisely that, and so they’re set to disrupt the meals and beverage trade in 2025, whereas whetting our appetites (each figuratively and actually that’s):
1. Hoxton Farms
Founders:
Hoxton Farms are making animal fats…simply with out the animals. How? With machine studying, used for optimising cells, to create animal fats with no livestock wanted (or harmed). If that every one sounds a bit technical, the underside line is that founders Steele and Jamiliy are creating first-class lab-grown fats that producers can use as a alternative for the true factor.
That is all being cooked up from their 14,000 sq. foot pilot facility in East London, a results of an unimaginable $25M funding. Crucially, the faux fats seems and cooks similar to the true deal, and tastes prefer it too (some would possibly argue it even tastes higher!). With meat-alternatives set to be a sizzling development in 2025, we really feel that Hoxton Farms is bringing the products as a consequence of their dedication to serving to produce merchandise within the UK which are tasty, inexpensive and crucially, cruelty-free.
2. Bio&Me
Founders:
Intestine well being was a key focus for shoppers in 2024, and that development seems prefer it’s going to proceed into 2025. Dr Megan Rossi (the Intestine Well being Physician herself!) teamed up with co-founder Jon Walsh to make it simpler, and tastier, to ensure your intestine microbiome is completely happy and wholesome. They’re attaining this with their tantalising vary of gut-friendly granolas, porridges, oat bars, kafir yogurts and drinks.
Having already achieved £3M in funding, their merchandise can already be present in Morrisons, Asda, and Holland & Barrett. You may even get Bio&Me within the Boots Meal Deal, in case you fancy choosing one up for lunch and making an attempt it for your self. Because the UK’s first devoted, evidence-backed intestine well being meals firm, we need to assist Bio&Me’s mission to ensure your intestine micro organism is correctly sorted, it’s an enormous job in any case, there’s roughly a couple of trillion of them.
3. SURREAL

To recognise the startups that reveal essentially the most artistic and efficient methodology for constructing early-stage model consciousness.
Founders:
For many of us, an enormous bowl of mouth-watering cereal is the keystone of a cheerful childhood, however as accountable adults we’re resigned to boring, however wholesome, breakfast choices. Nicely SURREAL is considering exterior the trad cereal field. Founders Chetland and Gammel are on a mission to replenish your cereal bowl with nutritious, nostalgic and scrumptious cereal that may make you suppose you’re again in entrance of your favorite cartoons, simply with out the sugar crash and guilt.
The vary of cereals are paying homage to all of your childhood favourites, however with zero sugar and low carbs, so it was no shock to us that the enjoyable and wholesome cereal model is already receiving some bumper funding, and have secured a partnership with the UK’s primary health model (and former Startups100 alumnus) Gymshark. We expect {that a} cereal that’s this scrumptious whereas nonetheless managing to get in 12g of plant protein per bowl is value your consideration.
4. STOCKED
Founders:
Sam Moss was uninterested in the mess and waste he skilled when making an attempt to batch cook dinner his meals, and so he arrived at an ingenious resolution: utilizing ice trays to freeze his meals into handy blocks. Moss, and his co-founder Charlie Gilpin, wished to deliver this good concept to the world and STOCKED was born. It’s a easy and efficient concept: you select and your parts and the frozen blocks are delivered straight to your door, prepared so that you can put together precisely how you want.
The ingenious, block-based concept led to the pair turning into Dragons Den Winners in 2024 and, extra importantly, alumni of the 2025 Startups100 Index! Contemplating a stomach-turning 70% of meals waste within the UK coming from our personal properties, we like to see this startup’s core values centered on combating wastefulness, and delivering scrumptious wholesome dishes as a part of the discount. We predict that this yr you’ll see STOCKED turn out to be rapidly related to high-quality frozen meals.
5. IMPOSSIBREW®
Founder:
There’s been a reducing development in alcohol consumption within the UK – non-drinkers elevated from 16% to 19% between 2011 and 2022 – however alcohol-free substitutes have usually been seen as a pale imitation of their boozy counterparts. IMPOSSIBREW® is right here to vary that false impression utilizing its patented Actual Brew™ course of, which produces premium alcohol-free beer. It’s not simply chopping out the alcohol both, IMPOSSIBREW® merchandise are ultra-low calorie, low sugar and even vegan-friendly.
IMPOSSIBREW® stands out within the alcohol-free house due to its Social Mix™, a proprietary alcohol various method that makes use of nootropics and patent-pending expertise. Hardly a shock that their Triple-Hopped IPA offered out in underneath 48 hours of its launch, and their Bigger and Pale have been each voted because the UK’s greatest non-alcoholic beers by the World Beer Awards in 2023. So whether or not you’re tee-total or simply fancy a weekday tipple with out worry of a hangover, IMPOSSIBREW needs to supply an accessible and thirst-quenching alcohol various. We’ll drink to that.
6. Freja
Founders:
There is perhaps various choices for bone broth on the market, however Freja’s declare to fame is the perfect dietary profile of any bone broth model within the UK. Freja supplies a nourishing and sustainable bone broth that goals to assist pores and skin, well being and wellness. Co-founders, and husband-and-wife staff, Jess Leather-based and Ed Armitage wished to create an antidote to ultra-processed junk meals. Their resolution was a scrumptious bone broth that’s made up of utterly pure substances and meets excessive animal welfare requirements.
Leather-based and Armitage need to present lengthy life and attractive choices for health-conscious shoppers searching for pure meals choices. Having raised an enormous £2M in funding from some large identify buyers, Harry Kane and Alistair Brownlee, Freja additionally at present boasts over 2,000 5-star evaluations on their web site. Clearly, this bone broth firm is boiling sizzling. The corporate at present has its sights set on turning into the main bone broth model in Europe.
What does the long run maintain for F&B?
The developments are clear: shoppers need to know what goes into their foods and drinks, what it could actually do to profit them, and know what they’re consuming is sustainable. Whether or not it’s Hoxton Farms meat-free fats, or SURREAL’s vibrant however wholesome cereal.
There’s a wholesome urge for food this yr for startups assembly this shopper need and disrupting the F&B trade with scientifically-backed, modern strategies to provide meals that’s good for the setting, good for our our bodies, and good for our conscience. What are you ready for?
If you wish to enterprise past the F&B house and discover out what different startups we predict it’s essential to find out about, and which we topped as the highest spot, you possibly can learn the total record proper now at the Startups 100 Index for 2025!

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