UAE-based classifieds platform Dubizzle Group (beforehand often known as Rising Markets Property Group or EMPG) has acquired Egyptian on-line automobile market Hatla2ee for an undisclosed quantity, it introduced on Tuesday. The acquisition comes lower than a 12 months after Dubizzle’s buy of UAE-based automotive platform Drive Arabia.
Based in 2016 by Samy Swellam, Hatla2ee has grown to turn into one in every of Egypt’s main automotive marketplaces, attracting over 2 million month-to-month guests throughout its web site and cell app. The platform permits customers to purchase and promote each new and used automobiles.
The deal marks Dubizzle Group’s newest enlargement in Egypt, the place it already operates Dubizzle for basic classifieds and Bayut for actual property listings. The group plans to combine its know-how and assets into Hatla2ee’s platform to boost the automobile shopping for and promoting expertise for Egyptian customers.
Imran Ali Khan, CEO of Dubizzle Group, commenting on the acquisition, mentioned, “With 114 million individuals and a rapidly evolving automotive market, Egypt is a key focus for Dubizzle Group’s future development. This acquisition reinforces our dedication to remodeling the best way Egyptians purchase and promote automobiles.”
“Becoming a member of forces with Dubizzle Group opens up new alternatives to boost our platform, leverage superior know-how, and create a fair higher expertise for customers in Egypt,” mentioned Samy Swellam, CEO of Hatla2ee.
Dubizzle Group continues to broaden its portfolio of categorised platforms throughout the MENA area by way of strategic acquisitions, with Hatla2ee being its second automotive-focused acquisition up to now 12 months.
Its earlier acquisitions embody Mubawab in Morocco, Kaidee in Thailand, Bproperty in Bangladesh, Lamudi throughout completely different markets. The Dubai-headquartered agency merged with Olx in 2020, in a deal, that made it a unicorn.
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