It appears Brits like to deal with themselves to a manicure or pedicure. Actually, Builder/BIAB nails was the most searched time period in 2023, and nail salons have been revealed to be probably the most frequent magnificence enterprise within the UK.
Nevertheless, small companies trying to keep away from the annual summer season droop – when many purchasers are away – should be throughout what the numerous mani-mad Brits have seen on the most recent viral video or TikTok pattern.
We all know maintaining with the demand for the most recent design may be robust. That can assist you out, we’ve created a helpful listing of the highest nail design concepts in your salon (or aspect hustle) this summer season.
Prime 7 nail design concepts for summer season
We’ve completed the laborious work so that you don’t must. Our curated listing is predicated on search quantity figures, magnificence trade information and social media evaluation.
1. Neon French ideas
French ideas are a traditional, however including a neon twist is especially sizzling this summer season. Google searches for neon French ideas have shot up 189%, suggesting folks need vibrancy over the standard white ideas and impartial bases.
2. Almond acrylic nails
Softer shapes are additionally well-liked this summer season with 14,800 folks trying to find almond acrylic nails per 30 days. Movie star manicurist Cling Nyugen boils this all the way down to the present recognition of “lower-maintenance magnificence routines”. With huge names like Hayley Bieber, Dua Lipa, Lizzo and Beyonce sporting the look, almond-shaped nails are a go-to if you wish to get your salon buzzing.
3. Chrome nails
Chrome nails don’t fall brief in terms of being aesthetically pleasing. Hayley Bieber’s “glazed doughnut” manicure took the world by storm in 2022, and the demand for chrome nails has stored rising. Lavender chrome nails take the highest spot with a +369% month-to-month search quantity, adopted by nude chrome nails at +128%.
4. Floral Nails
Whereas flowers are usually thought of a staple for spring, floral designs are additionally a preferred alternative for summer season. Analysis by Ripe Hair & Magnificence revealed that searches for “brilliant floral nails” are up 250% every year.
5. Sundown ombre nails
Wrap up a wonderful summer season’s day watching the sundown – in your fingers. This suave design has been catching the eyes of many on Instagram, with one artist’s “sundown aura” video reeling in over 200,000 likes.
6. Leopard print nails
The traditional animal-style print has been a favorite for years, although many in 2024 are selecting it for the viral “mob spouse aesthetic”. They’ve been tremendous well-liked on TikTok recently too, with one magnificence creator’s video reaching over 112,000 views.
7. Mint inexperienced nails
Mint inexperienced nails are making a comeback this summer season. Analysis by Who What Put on discovered that searches for the design had elevated, and main manufacturers like Dior and Nailberry had launched new mint inexperienced nail polish. Positively not a color to be lacking out of your salon palette.
Methods to nail your salon enterprise this summer season
Being up-to-date with developments is one factor, however attracting the appropriate clients is simply as essential. Right here’s what you are able to do to distinguish your salon and construct a loyal clientele.
1. Promote summer season gives
Affordability is what clients typically search when searching for new services. That’s why seasonal promotions are a good way to draw them by way of particular gives.
Seasonal promotions create a way of urgency, so a summer season sale is an effective option to capitalise on buyer curiosity throughout this time.
However in the event you plan to supply a reduction, watch out to not knock the value down an excessive amount of. Whereas affordability is essential to draw clients, you must also be cautious of how a lot you’re going to cost. Charging too low costs will harm your money circulate.
2. Exhibit on socials
Instagram and TikTok have actually influenced the recognition of nail salons.
The fantastic thing about these platforms is that they provide accessible and low-cost advertising and marketing instruments, making it simpler than ever to showcase designs and have interaction with the viewers. They’ve allowed salons and aspect hustlers to attach with shoppers by repeatedly posting new designs, behind-the-scenes content material and testimonials from happy clients.
However a great way to leverage these platforms throughout peak season is by providing fast tutorials, nail upkeep ideas or that includes designs for summer-specific occasions like a summer season wedding ceremony or celebration. In spite of everything, 62% of customers search for tutorials when looking out on TikTok, and academic content material will get 88% larger watch time.
3. Provide on-line reserving
In accordance with analysis, 85% of appointment bookings are made by way of cell gadgets. Furthermore, with 75% of Millennial clients wishing to keep away from time-consuming telephone calls, there’s a transparent choice for on-line reserving.
The troublesome half is discovering the appropriate reserving software program for your corporation. When selecting the most effective resolution, it’s essential to contemplate options that cater to each your wants and your shopper’s preferences.
Startups 100 founder Abi Brilliant created Polishpad – a bespoke platform for nail salons – particularly to resolve the issue of out-of-hours bookings.
Conclusion
Traits come and go, and within the magnificence trade, it’s essential to not be left behind. By preserving abreast of the most recent designs on Google searches, social media and celebrities, you need to be capable to keep forward of the competitors and provides your shoppers one thing they’ll love this summer season and past.
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