THE PACK and Meatly be part of forces to advance alt-protein innovation in pet meals  

Meatly, a number one UK cultivated meat agency, right now turns into the primary firm on the planet to produce cultivated meat for pet meals on sale. Produced in collaboration with plant-based pet food model THE PACK, a limited-release of “Chick Bites” is on sale at Pets at Residence Brentford, London from Friday 7^th February.

Chick Bites mix plant-based components with Meatly Hen, to supply a nutritious, wholesome and sustainable different to conventional canine treats. Pets can take pleasure in the identical great-tasting meat they crave, however in a means which is kinder for animals and higher for the planet. Meatly plans to boost further funds to increase manufacturing and make Meatly Hen extra broadly accessible within the subsequent 3-5 years, with additional collaborations deliberate with THE PACK and Pets at Residence.

Pets at Residence – one of many largest buyers in Meatly – is the primary retailer to promote pet meals made out of cultivated meat globally, aligning with its ambition to make pet meals extra sustainable by making and promoting merchandise utilizing much less carbon, land, and water.

To provide Meatly Hen a single pattern of cells was taken from one hen egg, from which sufficient cultivated meat might be produced to feed pets ceaselessly. Meatly Hen is simply as tasty and nutritious as conventional hen breast, containing all of the important amino acids, essential fatty acids, minerals and nutritional vitamins wanted for pet well being. 

Owen Ensor, Founding CEO of Meatly, mentioned: “We’re extremely excited to introduce cultivated meat to the pet world. Simply two years in the past this felt like a moon shot. As we speak we take off. It’s an enormous leap ahead – towards a big marketplace for meat which is wholesome, sustainable and sort to our planet and different animals. We’re proud to work alongside fellow pioneers Pets at Residence and THE PACK for this momentous endeavour.

It’s additionally a day to rejoice our unbelievable crew at Meatly. Regardless of solely elevating 1% of whole European cultivated meat funding, we’re the primary firm to promote cultivated meat in each the UK and EU. At Meatly, we’re proving the potential of cultivated meat, and that there’s an environment friendly and cost-effective path to market.

And we’re simply getting began. Subsequent we’ll scale our manufacturing and make merchandise extra broadly accessible to customers.”

Anja Madsen, Chief Working Officer, Pets at Residence mentioned: “At Pets at Residence, we’re guided by our goal to create a greater world for pets and the individuals who love them, and that features taking care of our planet. We’re additionally at all times seeking to the way forward for pet care, and to ensure we’re creating and offering the merchandise that matter to our clients. This mindset is finest demonstrated by our funding in Meatly. We’re thrilled to be working with Owen and the crew to supply cultivated meat pet meals merchandise to our clients for the primary time on the planet.

“This innovation has the potential to considerably cut back the environmental impression of pet meals and can be a game-changer for the trade.”

Damien Clarkson, CEO and Co-Founding father of THE PACK mentioned: “The launch of our Chick Bites treats is a watershed second for the pet meals trade. Cultivated meat affords a tasty, low-carbon, and wholesome protein supply, which has the potential to remove farmed animals from the pet meals trade.

“Our mission at THE PACK is to develop extremely nutritious merchandise that canine love, and we’re delighted to associate with Meatly and Pets at Residence on this world’s first. For us this can be a continuation of our work in creating high-quality different protein merchandise for all canine lovers.”